New Supply Business case

Description

In this project, I led the analysis of a marketing campaign aimed at increasing the number of delivery partners during a high-demand period. The report evaluates key performance indicators such as candidate growth, conversion rates to first orders, cost per acquisition, and retention rates. Through detailed data exploration, I identified trends in campaign effectiveness, optimized channel investments, and proposed strategic actions for future campaigns.

Key insights include:

• Logarithmic candidate growth influenced by media investment.

• A clear conversion window (~7 days) from lead to active delivery partner.

• Peak performance reached when timing and investment aligned.

• Recommendations for geographic targeting, bonus campaigns, and improved retention tracking.

The analysis was supported by visual storytelling and business-driven metrics, resulting in actionable insights to improve ROI and operational efficiency in future acquisition strategies.